At NFW our mentality is Plants. Not Plastic.™ We aim to eliminate the use of petrochemicals in the textile industry and utilize the wealth of renewable resources in the natural world to enable this mission.
How does the environmental impact of MIRUM® compare to conventional leather?
MIRUM is far less resource intensive to produce than animal leather and synthetic leather. According to scholarly research, animal leather requires the emission of between 2-12 kg carbon dioxide equivalent per kg of animal leather produced and can vary greatly depending on where animals are raised, how tanning is achieved, etc. Synthetic polyurethane-based leathers require around 5 kg carbon dioxide equivalent per kg of synthetic polymer produced. MIRUM requires no tanning and is made from natural polymers and materials (e.g., ‘waste’ cork powder). NFW is producing MIRUM formulations that require a fraction of a kg of carbon dioxide equivalent per kg of MIRUM produced. In addition to having an extremely low carbon footprint, MIRUM requires no water during manufacturing and dyeing. MIRUM represents the efficient use of plant-based natural resources to produce leather-like materials. At NFW, we work to ensure every raw material used in the creation of MIRUM is just as good for the environment as our product.
Is MIRUM® 100% recyclable and under which conditions?
MIRUM does not become waste at the end of its life. MIRUM is unique in that it is the only plant-based leather replacement on the market that does not contain any petrochemicals. This means that not only is MIRUM 100% natural, but our unique patented processes have allowed us to create a material which is completely circular. At the end of a product's life, it can be dissembled and the all natural components can be fed back into MIRUM production process. Not only is recycled MIRUM as elegant and high-performance as it was in its virgin state, but this process allows NFW to decrease our use of virgin raw materials perpetually reducing our impact on the environment with each reuse cycle. If for any reason MIRUM exits this cycle its bio-neutrality allows MIRUM to return its nutrients to the Earth safely and efficiently.
Is it possible to produce MIRUM® in a CO2 neutral way?
MIRUM already works to offset CO2 emissions by utilizing waste byproducts from other industries to reduce global emissions. Our commitment to utilizing natural and renewable resources allows us to scrutinize our selections ensuring that every raw material we use is as low impact or neutral as possible. As part of our commitment to creating materials that act as nutrient inputs at the end of their life, we source materials which positively impact the environment. From encouraging propagation of animal species, such as bees, to choosing materials that use sustainable and regenerative agriculture practices, we can create a better environment for future generations.
Which SDGs does MIRUM® fulfill?
- 12 responsible production and consumption
- 13 climate action
- 15 life on land
How is MIRUM® made?
We fill our resin and rubber-based materials with minerals and natural plant-sourced materials such as cork and coconut coir fiber. Even the odorants and antioxidants we use are natural-origin ingredients.
How does MIRUM® compare to other bio-based alternatives to animal leather?
Leveraging Nature's abundant diversity, the MIRUM platform can create new natural composites that come with unit economics that other biotechnology platforms will never be able to achieve. Many of the other plant-based alternatives on the market are "petroleum enabled" -- meaning that in order to function in products, they must use synthetic binders and coatings. Only MIRUM provides tunable performance and customization for designers and consumers who are looking for ways to differentiate and express their vision while also being uncompromising about their sustainability values.
How durable is MIRUM® compared to conventional leather?
MIRUM can be formulated to meet any number of haptics all while preserving durability. NFW’s unique approach to product design allows us to tune MIRUM to meet the industry and designers where they are at. This means MIRUM can be luxurious, supple, and durable enough to be used by the upholstery, automotive, footwear, and garment industries alike.
Does MIRUM® come in a variety of colors and textures?
MIRUM is extremely tunable including both colors and textures.
- Each of our four MIRUM Patch and Trim options (Corn, Rice, Coconut and Cork) are derived from abundant natural resources and provide a unique combination of characteristics to match the functional needs and creative desires of our brand partners.
- Our first Accessories collection features black, tan and off-white MIRUM with a range of textures and optional fabric backers. Future Accessories collections will introduce more colors.
Is MIRUM® commercially available?
Yes. MIRUM is available for patch and trim as well as Accessories and NFW is working with development partners for other market segments.
How can I help? How can I be involved?
It will take everyone acting as an advocate and a truth-seeker to increase awareness of the widespread use of plastic in our material economy. Ask your favorites designers, brands, companies, and industry leaders to invest in circular and sustainable solutions. Stay engaged with NFW.
How cost-competitive is MIRUM compared to conventional leather and leather alternatives?
As NFW scales production of MIRUM, it will be cost competitive with both animal-based leather and synthetic leather. Just as the leather-like market has a variety of material price points depending on material attributes, tunable MIRUM materials can be modified to meet a variety of industry needs.
Is there a waiting list for brands who want to work with MIRUM?
Yes. If you've been in touch with us but have not heard back, you are on the waiting list. We continue to navigate unprecedented demand for MIRUM and hope to be in touch soon.